Beyond the Transaction with Maria Kauffman

In this episode of Beyond the Transaction, host Maria Kauffman sits down with three incredible real estate agents—Jessica Cech, Rachel Shaw, and Kellie Kalish—to dive deep into their social media success stories. As Instagram All-Stars, these women share how they’ve turned their Instagram presence into a powerful tool for growing their real estate business. From creative video content to engaging with clients authentically, these agents reveal their secrets to building trust, staying top-of-mind, and converting followers into clients. Tune in for insights on leveraging social media to boost your real estate career and learn how to stay true to yourself while standing out in a competitive market.

In this episode of Beyond the Transaction, we explore the dynamics of real estate partnerships with some of the industry’s top-performing teams. Maria, Jen, Steve, Erin, Jodi, and Rachel share their personal stories—from starting as solo agents to forming successful business partnerships that have stood the test of time.

Listen in as they discuss how they’ve tackled shared responsibilities, built trust, and handled conflicts while managing thriving real estate careers. You’ll hear firsthand how they balance client relationships, workloads, and the unique challenges of working together. If you're considering a partnership or looking to strengthen an existing one, this episode provides invaluable lessons on how these teams stay successful in the ever-evolving real estate world.

In this episode of "Beyond the Transaction," host Maria dives deep into the intersection of technology and real estate with special guests Rajeev Sajja, SVP of Digital Marketing and Innovation at Berkshire Hathaway HomeServices Fox & Roach Realtors, and Kevin Swanson, Marketing Manager at Berkshire Hathaway HomeServices Michigan and Indiana Real Estate. The conversation spans the latest trends in AI, how agents can leverage these tools to enhance their business, and what the future holds for tech in the real estate industry. From the power of CRM systems to the emerging role of virtual reality, this episode offers valuable insights for any agent looking to stay ahead of the curve. Tune in to discover how embracing AI can not only streamline your workflow but also deepen client relationships in this rapidly evolving landscape.

Brought to you by: Berkshire Hathaway HomeServices Michigan Real Estate, Northern Indiana Real Estate, Tomie Raines Realtors®, Executive Realty

In this special all-women episode of Beyond the Transaction, host Maria Kauffman brings together three dynamic professionals to discuss the intersection of culture, brand, and generational shifts in the business world. Amber Gray, Design Operations Manager at Industry Drive, Anne Drummond, Vice President of Marketing at Advance Local, and Tonia Butterworth, Executive Coach and Owner at InUnity Leadership, share their unique perspectives and experiences.

Join us as we explore how company cultures evolve, the challenges of maintaining brand authenticity, and the profound impact of generational differences on marketing strategies. From heartfelt stories of family businesses to the importance of diversity in the workplace, this episode offers a rich conversation on the power of empathetic and inclusive marketing.

The discussion also touches on how iconic brands like Apple, Nike, and Target have mastered cultural touchpoints, and the role of AI in shaping future marketing landscapes. Plus, don’t miss a deep dive into the cultural phenomenon surrounding Taylor Swift, the Barbie movie, and their influence on modern branding.

Tune in for an engaging and insightful dialogue that celebrates the female perspective in marketing and leadership.

Brought to you by: Berkshire Hathaway HomeServices Michigan Real Estate, Northern Indiana Real Estate, Tomie Raines Realtors®, Executive Realty

In this insightful episode of "Beyond the Transaction," host Maria Kauffman sits down with Derek Taylor, Director of Technology Implementation and Operations at T3 Sixty, to demystify the world of artificial intelligence and its transformative impact on the real estate industry. Derek, a seasoned real estate professional since 2008, shares his unique journey from navigating the 2008 market crash to becoming a tech strategist and consultant.

Tune in as Derek breaks down the fundamentals of AI, explores its practical applications for realtors, and discusses the future of technology in real estate. From leveraging AI for efficiency to understanding the implications of deep fakes and privacy, this episode offers valuable insights for real estate professionals at all levels. Whether you're a tech-savvy agent or just starting to explore AI's potential, Derek's expertise and Maria's engaging questions will leave you with a deeper understanding of how AI can enhance your real estate business.

Don't miss this opportunity to learn from one of the industry's leading tech innovators and discover how you can stay ahead of the curve in an ever-evolving market.

Brought to you by: Berkshire Hathaway HomeServices Michigan Real Estate, Northern Indiana Real Estate, Tomie Raines Realtors®, Executive Realty

In this exciting episode of Beyond the Transaction, host Maria Kaufman celebrates the achievements of two outstanding rookies of the year, Ashley Allen and Brienna Roberts. Tune in as Maria dives deep into the journeys of these incredible realtors, exploring how they built their businesses from the ground up. Ashley Allen, hailing from the Crown Point office, shares her passion for helping VA first-time homebuyers, drawing on her background as a military brat. Meanwhile, Brienna Roberts from the Boyne City office reveals her expertise in working with investors and those seeking vacation properties in beautiful Northern Michigan.

Discover the unique challenges and rewards of their first years in real estate, their strategies for success, and the importance of mentorship and training. Whether you're a seasoned agent or just starting out, this episode is packed with valuable insights and inspiration. Don't miss it!

Brought to you by: Berkshire Hathaway HomeServices Michigan Real Estate, Northern Indiana Real Estate, Tomie Raines Realtors®, Executive Realty

In this empowering episode of "Beyond the Transaction," Maria Kauffman sits down with Christy Budnick, CEO of Berkshire Hathaway HomeServices. Together, they explore the journey of women in leadership roles, highlighting the progress made and the challenges that remain.

Christy shares her unique story of rising through the ranks, starting from her family's roots in real estate, overcoming personal fears, and ultimately leading one of the most respected names in the industry. She offers valuable insights on recognizing opportunities, the importance of tackling weaknesses, and the significance of women asserting themselves in the workplace.

Maria and Christy also discuss the evolving role of women in the professional world, the impact of strong mentorship, and the importance of maintaining a global perspective in real estate. Join us for a candid discussion that encourages women to embrace their strengths, pursue leadership roles, and shape the future of real estate.

Brought to you by: Berkshire Hathaway HomeServices Michigan Real Estate, Northern Indiana Real Estate, Tomie Raines Realtors®, Executive Realty

In this enlightening episode titled "Myths About Mega Real Estate Teams," we gather insights from three experienced real estate professionals: Josh May, Ryan Ogle, and Mark Brace. Each brings over two decades of experience to the table, offering a deep dive into the myths and realities of managing large real estate teams. Our guests explore the nuances of leadership, the importance of personal involvement despite the size of the team, and the common misconceptions that surround the mega team model in the industry. They share personal anecdotes and hard-earned wisdom on maintaining quality, nurturing client relationships, and the impacts of team dynamics on business success. If you’re curious about the truth behind mega real estate teams, how they operate, and whether this model is right for you, this episode provides candid, in-depth discussions that shed light on the complexities of scaling up in real estate. Join us to uncover the facts and dispel the myths with the guidance of seasoned experts.

Brought to you by: Berkshire Hathaway HomeServices Michigan Real Estate, Northern Indiana Real Estate, Tomie Raines Realtors®, Executive Realty