Beyond the Transaction with Maria Kauffman

In this eye-opening episode of Beyond the Transaction, host Maria Kauffman talks with two passionate advocates for fair housing—Liz Keegan from the Fair Housing Center of West Michigan and Carrie Vos from Midwest Properties ERA. They dive into the real-world challenges of fair housing, how inclusivity impacts the market, and why DEI (Diversity, Equity, and Inclusion) is a game-changer for real estate.

Liz shares impactful stories from her years of fighting for racial justice, while Carrie explains her commitment to leveling the playing field for first-time homebuyers. The conversation covers everything from hidden biases and appraisal disparities to why ongoing education for real estate pros is crucial.

If you're ready to make a difference in your community and want to learn how fair housing practices uplift everyone, this episode is a must-listen. You’ll walk away with practical tips and a deeper understanding of how real estate can—and should—be more inclusive.

Join us for this inspiring and practical discussion. Remember to follow, rate, and share to spread awareness and help drive positive change.

Brought to you by: Berkshire Hathaway HomeServices Michigan Real Estate, Northern Indiana Real Estate, Tomie Raines Realtors®, Executive Realty.

In this episode of Beyond the Transaction, host Maria Kauffman sits down with three incredible real estate agents—Jessica Cech, Rachel Shaw, and Kellie Kalish—to dive deep into their social media success stories. As Instagram All-Stars, these women share how they’ve turned their Instagram presence into a powerful tool for growing their real estate business. From creative video content to engaging with clients authentically, these agents reveal their secrets to building trust, staying top-of-mind, and converting followers into clients. Tune in for insights on leveraging social media to boost your real estate career and learn how to stay true to yourself while standing out in a competitive market.

In this episode of Beyond the Transaction, we explore the dynamics of real estate partnerships with some of the industry’s top-performing teams. Maria, Jen, Steve, Erin, Jodi, and Rachel share their personal stories—from starting as solo agents to forming successful business partnerships that have stood the test of time.

Listen in as they discuss how they’ve tackled shared responsibilities, built trust, and handled conflicts while managing thriving real estate careers. You’ll hear firsthand how they balance client relationships, workloads, and the unique challenges of working together. If you're considering a partnership or looking to strengthen an existing one, this episode provides invaluable lessons on how these teams stay successful in the ever-evolving real estate world.

Brought to you by: Berkshire Hathaway HomeServices Michigan Real Estate, Northern Indiana Real Estate, Tomie Raines Realtors®, Executive Realty

In this episode of "Beyond the Transaction," host Maria dives deep into the intersection of technology and real estate with special guests Rajeev Sajja, SVP of Digital Marketing and Innovation at Berkshire Hathaway HomeServices Fox & Roach Realtors, and Kevin Swanson, Marketing Manager at Berkshire Hathaway HomeServices Michigan and Indiana Real Estate. The conversation spans the latest trends in AI, how agents can leverage these tools to enhance their business, and what the future holds for tech in the real estate industry. From the power of CRM systems to the emerging role of virtual reality, this episode offers valuable insights for any agent looking to stay ahead of the curve. Tune in to discover how embracing AI can not only streamline your workflow but also deepen client relationships in this rapidly evolving landscape.

Brought to you by: Berkshire Hathaway HomeServices Michigan Real Estate, Northern Indiana Real Estate, Tomie Raines Realtors®, Executive Realty

In this special all-women episode of Beyond the Transaction, host Maria Kauffman brings together three dynamic professionals to discuss the intersection of culture, brand, and generational shifts in the business world. Amber Gray, Design Operations Manager at Industry Drive, Anne Drummond, Vice President of Marketing at Advance Local, and Tonia Butterworth, Executive Coach and Owner at InUnity Leadership, share their unique perspectives and experiences.

Join us as we explore how company cultures evolve, the challenges of maintaining brand authenticity, and the profound impact of generational differences on marketing strategies. From heartfelt stories of family businesses to the importance of diversity in the workplace, this episode offers a rich conversation on the power of empathetic and inclusive marketing.

The discussion also touches on how iconic brands like Apple, Nike, and Target have mastered cultural touchpoints, and the role of AI in shaping future marketing landscapes. Plus, don’t miss a deep dive into the cultural phenomenon surrounding Taylor Swift, the Barbie movie, and their influence on modern branding.

Tune in for an engaging and insightful dialogue that celebrates the female perspective in marketing and leadership.

Brought to you by: Berkshire Hathaway HomeServices Michigan Real Estate, Northern Indiana Real Estate, Tomie Raines Realtors®, Executive Realty

In this insightful episode of "Beyond the Transaction," host Maria Kauffman sits down with Derek Taylor, Director of Technology Implementation and Operations at T3 Sixty, to demystify the world of artificial intelligence and its transformative impact on the real estate industry. Derek, a seasoned real estate professional since 2008, shares his unique journey from navigating the 2008 market crash to becoming a tech strategist and consultant.

Tune in as Derek breaks down the fundamentals of AI, explores its practical applications for realtors, and discusses the future of technology in real estate. From leveraging AI for efficiency to understanding the implications of deep fakes and privacy, this episode offers valuable insights for real estate professionals at all levels. Whether you're a tech-savvy agent or just starting to explore AI's potential, Derek's expertise and Maria's engaging questions will leave you with a deeper understanding of how AI can enhance your real estate business.

Don't miss this opportunity to learn from one of the industry's leading tech innovators and discover how you can stay ahead of the curve in an ever-evolving market.

Brought to you by: Berkshire Hathaway HomeServices Michigan Real Estate, Northern Indiana Real Estate, Tomie Raines Realtors®, Executive Realty

In this exciting episode of Beyond the Transaction, host Maria Kaufman celebrates the achievements of two outstanding rookies of the year, Ashley Allen and Brienna Roberts. Tune in as Maria dives deep into the journeys of these incredible realtors, exploring how they built their businesses from the ground up. Ashley Allen, hailing from the Crown Point office, shares her passion for helping VA first-time homebuyers, drawing on her background as a military brat. Meanwhile, Brienna Roberts from the Boyne City office reveals her expertise in working with investors and those seeking vacation properties in beautiful Northern Michigan.

Discover the unique challenges and rewards of their first years in real estate, their strategies for success, and the importance of mentorship and training. Whether you're a seasoned agent or just starting out, this episode is packed with valuable insights and inspiration. Don't miss it!

Brought to you by: Berkshire Hathaway HomeServices Michigan Real Estate, Northern Indiana Real Estate, Tomie Raines Realtors®, Executive Realty